Brock Welch appointed COO of Welch Packaging

PRESS RELEASE
Glasgow News 1

Welch Packaging, a family-owned and operated business in the corrugated packaging industry, which recently purchased AtCorr Packaging Products LLC. in Glasgow, is pleased to announce the appointment of Brock Welch as Chief Operating Officer (COO), effective immediately.

Welch’s tenure in the packaging industry spans over 12 years. In high school and college, he gained valuable experience on the manufacturing floor. In 2010 he landed an internship and began a career at Acme Corrugated, before accepting a full-time position with Welch Packaging in 2011. Since then, Welch has assumed a variety of roles and responsibilities from estimating and customer service to sales and management.

In 2014, Welch led the development of Elkhart’s graphics plant with the purchase of the Asitrade. In 2016, he assumed the General Manager (GM) position for the company’s first corrugator operation, a 110-inch Fosber. In 2019, he became the GM of the Elkhart box plant, and by 2021 Welch managed the box plant, corrugator, and graphic operations. Throughout his tenure, Brock Welch has built a deep understanding of the industry from all angles, consistently leading strategic decision-making, building an entrepreneurial culture, developing strong customer relationships, and connecting with associates. His wealth of expertise will bring exciting support to Welch Packaging as COO.

Scott Welch, CEO of Welch Packaging, commented “Brock has demonstrated a successful and authentic leadership style in executing his prior responsibilities. In this new role, he will bring the entrepreneurial spirit and customer focus which has been the hallmark of Welch Packaging for nearly 40 years. This customer focus, coupled with the talent of our associates, enables us to provide the Ultimate Corrugated Experience for our local customer.” This move solidifies an intention for Welch Packaging to remain family-owned and operated. Scott Welch will remain heavily involved in the business driving growth from a strategic perspective, while Brock Welch will focus on day-to-day operations.

Commenting on his appointment, Brock expressed his enthusiasm, sharing, “I am honored and excited for this opportunity. I’ll have the ability to be more hands on with our business units across the Midwest and Midsouth, providing greater support and direction. Welch Packaging plans to continue growing so that it can be a value to customers, provide purposeful experiences for associates, and impact the communities it serves.”